MM
WEB POSITIONING
Workspace Background
Frontend Developer & SEO Specialist

WEB DEVELOPMENT &
SEO OPTIMIZATION

I'm Martín. I build modern, lightning-fast, and search-engine-optimized web interfaces designed to engage your audience and scale your digital business.

Frontend

Next.js, React & Tailwind

Technical SEO

Rankings & Speed

Performance

100% Optimized Sites

Discover

SERVICES

Frontend Web Development

Modern, fast, and responsive interfaces built with React, Tailwind, and JavaScript, designed for optimal performance.

SEO Optimization

Technical and content strategies to boost search engine rankings, using tools like Ahrefs, Search Console, and more.

UX/UI Design

User-centered end-to-end design focusing on functionality and aesthetics. Figma prototyping and usability validation to increase conversions.

TECHNOLOGIES

Technical stack & professional toolset

ReactJS

Dynamic web app development and AI integrations for optimized data workflows.

JavaScript

Client-side interactive business logic and advanced DOM manipulation with ES6+.

HTML5

Accessible semantic structure for users and optimized for search engine indexing.

CSS3

Modern responsive styling (Flexbox/Grid), fluid animations, and interactive layouts.

Python

Scripting and web scraping application development for data extraction and processing.

GraphQL

Optimized and structured API queries, reducing data overhead.

Hasura

Instant real-time secure GraphQL API generation connected to databases.

Firebase

Implementation of secure authentication and real-time NoSQL database storage.

MySQL

Relational database design, query optimization, and efficient data management.

CERTIFICATIONS

Technical skills & knowledge validation

Google - Coursera

UX/UI & Product Design

End-to-end UX/UI design certification: user research, wireframing, interaction design, interactive Figma prototypes, and usability testing.

ONE Oracle Next Education

Frontend Web Development

Intensive web development program: JavaScript fundamentals, semantic structuring with HTML5, CSS3 styling, and responsive layout best practices.

Google Learn

Digital Marketing Fundamentals

Validation of core digital marketing skills, search engine optimization strategies (SEO/SEM), web analytics, social media, and online advertising.

DeepLearning.ai

Prompt Engineering for Developers

Advanced training for interacting with Large Language Models (LLMs). Structured prompt engineering, task automation, and AI-powered app development.

PORTFOLIO

Featured projects & case studies

EQUITRAC - Web Positioning & Google Ads Campaigns
seo / web development

EQUITRAC - Web Positioning & Google Ads Campaigns

Comprehensive digital presence management for official DEUTZ dealership, combining web development, technical SEO, SEM campaigns, and conversion optimization.

SEOHTML5CSS3JavaScriptSEMPPCGoogle AnalyticsGoogle Tag ManagerGoogle Ads
Noon Agency - International Web Positioning
technical seo

Noon Agency - International Web Positioning

Development and optimization of digital presence for an international communications and advertising agency, integrating technical SEO, content strategy, and global authority building.

SEOHTML5CSS3JavaScriptGoogle AnalyticsGoogle Tag ManagerWordpress
Carpe Diem - Search Positioning & SEM Campaigns
seo / sem

Carpe Diem - Search Positioning & SEM Campaigns

Design and execution of acquisition strategies for a mental health center through technical SEO, targeted ad campaigns, and conversion rate optimization.

SEOHTML5CSS3JavaScriptSEMPPCGoogle AnalyticsGoogle Tag ManagerGoogle Ads
Marcbon - Technical SEO, UX & Web Development
technical seo

Marcbon - Technical SEO, UX & Web Development

Execution of search positioning and digital growth strategies for an audiovisual production house, combining technical SEO and UX enhancements.

SEOHTML5CSS3JavaScriptGoogle AnalyticsGoogle Tag Manager
Argentine Urology Center - SEO & SEM
seo / sem

Argentine Urology Center - SEO & SEM

Digital growth and patient acquisition strategy for a specialized medical center combining technical SEO and Google Ads campaigns.

SEOGoogle AdsHTML5CSS3JavaScriptGoogle AnalyticsGoogle Tag Manager
San Camilo Lithotripsy - SEO & SEM
seo / sem

San Camilo Lithotripsy - SEO & SEM

Digital acquisition strategy for a clinical urology division specializing in renal treatments.

SEOGoogle AdsGoogle Analytics

BLOG & ARTICLES

Latest posts and insights

Strategies, guides, and tips on web development, SEO, and UX to boost your digital presence.

RUM vs. Lighthouse: Why Lab Data Can Mislead You About SEO & UX
Latest published article2026-09-07

RUM vs. Lighthouse: Why Lab Data Can Mislead You About SEO & UX

Lighthouse can give you a 100 score while real users suffer from sluggishness. Discover why lab data falls short, how it differs from CrUX and RUM, and how to measure real user performance for technical SEO.

CONTACT

Send me a message and let's analyze how to boost your website and digital positioning.

Have a project in mind? Let's talk.

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